A girl biting on a pencil stressed about a quiz. There is text on the image. It reads: What data team member are you? Take the quiz to go find out!

The “Can We Track That?” Person

Wants to monitor every client blink without a clue what to do with it.

The “Can We Track That?” Person

Either extremely senior or some VP's aunt's nephew who needed a job. Either way, they likely just discovered analytics and want to track every click, hover, and scroll. Knows nothing of cost-per-event or system limitations and never will.

"'Can We Track That?' wants to monitor eye movement next quarter."

The “Can We Track That?” Person

An ad for Secoda which says, experiencing metadata migraines? Ask your data engineer about Secoda.

URBAN DATA DICTIONARY IS WRITTEN WITH YOU

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The ad reads "When it comes to your valuable data, don't leave it to chance! Contact us". With a mother and baby looking at a computer together while sitting in a kitchen.

An image of a book mock up called "The State of Data Governance in 2025" by Secoda. Below the image there's text that reads" The state of Data Governance in 2025. Download the report."