When leadership changes the KPI goal after you’ve already built the report.
To shift or change direction, often in response to a challenge. A desperate attempt to salvage a bad idea by pretending it’s a new strategy. Often happens after wasting months on something that should have been scrapped earlier. If your team is pivoting every quarter, maybe the problem isn’t the direction—it’s the driver.
"After spending six months on this, we’re pivoting to a completely different strategy."
