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PII (Personally Identifiable Information)

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The stuff hackers (and marketers) dream about stealing.

Personally Identifiable Information (PII)

Personally Identifiable Information (PII) refers to any data that can be used to identify a specific individual. This includes a wide range of information such as names, social security numbers, addresses, phone numbers, and even biometric data. PII is crucial in the realms of data governance and security, as it necessitates stringent measures to protect individuals' privacy and prevent identity theft. Organizations that handle PII must implement robust data governance frameworks to ensure compliance with various regulations and standards, such as GDPR and HIPAA, which mandate the secure handling and processing of such sensitive information.

The importance of PII extends beyond mere compliance; it is a cornerstone of trust between organizations and their stakeholders. When individuals share their personal information, they expect it to be safeguarded against unauthorized access and breaches. Consequently, data security practices must be meticulously designed to protect PII from potential threats, including cyberattacks and data leaks. Data stewards and governance specialists play a pivotal role in establishing policies and procedures that dictate how PII is collected, stored, and shared, ensuring that organizations not only meet legal requirements but also uphold ethical standards in data management.

Example in the Wild

"When I asked for my social security number at the coffee shop, I realized they might just be a little too eager to collect my PII!"

Alternative Names

  • Personal Data
  • Identifiable Information
  • Sensitive Personal Information (SPI)

Fun Fact

Did you know that the term "Personally Identifiable Information" was first coined in the 1990s by the U.S. government to address growing concerns about privacy in the digital age? It seems even back then, they were ahead of the curve on data protection!

PII (Personally Identifiable Information)
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