A girl biting on a pencil stressed about a quiz. There is text on the image. It reads: What data team member are you? Take the quiz to go find out!

Paradigm Shift

Share icon

Slapping AI on the same old nonsense.

Paradigm Shift

A fancy way to say 'we’re changing things' so people feel like it’s a revolution, not just a pivot. Usually involves buzzwords, a slide deck, and a complete disregard for last quarter’s priorities. Best deployed during reorgs or after reading one too many business books.

"We're undergoing a paradigm shift, which apparently means we renamed the team and now use Notion instead of Google Docs."

Paradigm Shift
An ad for Secoda which says, experiencing metadata migraines? Ask your data engineer about Secoda.
URBAN DATA DICTIONARY IS WRITTEN WITH YOU
Submit a word
The ad reads "When it comes to your valuable data, don't leave it to chance! Contact us". With a mother and baby looking at a computer together while sitting in a kitchen.An image of a book mock up called "The State of Data Governance in 2025" by Secoda. Below the image there's text that reads" The state of Data Governance in 2025. Download the report."