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Pain Points

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The frustrations of explaining, again, why two reports don’t match.

Pain Points

Problems or difficulties that need addressing. The things we all know suck, but no one will fix because it's "not a priority." A great way to justify another round of research instead of actually solving problems. Typically documented in an expensive report that sits unread in someone’s inbox.

"Let’s list out the pain points again, as if we haven’t done this five times already."

Pain Points
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