A girl biting on a pencil stressed about a quiz. There is text on the image. It reads: What data team member are you? Take the quiz to go find out!

Mission Critical

The dashboard everyone ignores until an executive asks for it.

Mission Critical

Something essential to success or survival. A task that suddenly became urgent because someone important just noticed it exists. Typically means dropping everything else to fix something that wasn’t an issue until 10 minutes ago. If everything is "mission critical," then nothing really is.

"This wasn’t mission critical yesterday, but now it’s an all-hands-on-deck emergency."

Mission Critical

An ad for Secoda which says, experiencing metadata migraines? Ask your data engineer about Secoda.

URBAN DATA DICTIONARY IS WRITTEN WITH YOU

Submit a word

The ad reads "When it comes to your valuable data, don't leave it to chance! Contact us". With a mother and baby looking at a computer together while sitting in a kitchen.

An image of a book mock up called "The State of Data Governance in 2025" by Secoda. Below the image there's text that reads" The state of Data Governance in 2025. Download the report."