A girl biting on a pencil stressed about a quiz. There is text on the image. It reads: What data team member are you? Take the quiz to go find out!

Excel Goblin

Nesting IF statements like Russian dolls and defending their desktop spreadsheet hoard like a caffeinated dragon.

Excel Goblin

Has 97 Excel sheets, all linked by formulas powered by dark magic. Keeps them on their desktop like a dragon hoards gold. Thinks VLOOKUP is a lifestyle, not a function. Once tried to merge 8 tabs using only IF statements and grit.

"The Excel Goblin just emailed a model that crashed Excel and my will to live."

Excel Goblin

An ad for Secoda which says, experiencing metadata migraines? Ask your data engineer about Secoda.

URBAN DATA DICTIONARY IS WRITTEN WITH YOU

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The ad reads "When it comes to your valuable data, don't leave it to chance! Contact us". With a mother and baby looking at a computer together while sitting in a kitchen.

An image of a book mock up called "The State of Data Governance in 2025" by Secoda. Below the image there's text that reads" The state of Data Governance in 2025. Download the report."