Redefines success metrics faster than politicians backpedal after an election.
Redefines KPIs on the fly depending on what looks better in the meeting. Says “metrics should evolve” while erasing your entire analytics logic. Believes consistency is the enemy of innovation. Would rename "revenue" to "good vibes" if allowed.
"The Defnition Vandal has redefined LTV again, now it includes newsletter opens."
