An interactive report that executives will ignore until they ask for the same data… in an Excel sheet.
A visual representation of data designed to provide key insights and metrics at a glance. A colorful collection of numbers that executives stare at without ever taking action. Everyone insists on having one, but no one actually knows which metrics matter. Most are abandoned within a month because someone doesn’t like the numbers.
"The dashboard is great, but let’s be real—everyone still asks for an Excel report."